veterinarian going over dog xrays with patient

Easy Ways to Improve Your Veterinary Practice

As the owner of a veterinary practice, you must provide a high level of care to your clients. Otherwise, you stand to lose current clients and dissuade potential customers from frequenting your business. Not only do those who entrust you with their pets expect you to provide them with the utmost care, they also expect to have an overall pleasant experience in the process. In this article, we examine some easy ways that you can improve your veterinary practice.  

Provide children’s activities: Customers often bring their children with them to the office. Therefore, you should take steps to ensure that your customers’ children enjoy their time at your practice. For example, by providing children with stickers, coloring books, and other small items, you not only improve their experience, but you build goodwill with their parents.  

Provide a waiting station: While customers wait for you to treat their pets, they sometimes get impatient. To try to prevent this, it’s helpful to provide your customers with a waiting station. Stocking the waiting station with items like snacks, water, coffee, and more can make your customers’ visit more enjoyable.  

Monitor wait time: No one is a fan of having to wait a long time to receive service. Therefore, you should take steps to reduce your customers’ wait time. And if long wait times are unavoidable, you should train your staff to keep your customers updated on their approximate wait times. Customers will appreciate your efforts to keep them apprised of their wait times and will be less likely to become impatient as a result. 

Follow up with your customers: After each appointment, you should follow up with your customers. And not only should you follow up on the progress of each customer’s pet, but you should make sure that each client’s experience in your office was satisfactory. Your clients will appreciate this extra effort. 

Personalize your customers’ experience: Finally, a fun way to make your customers feel special and to personalize their experience with your practice is to solicit pictures of their animals for inclusion on an office bulletin board. This is a great way to make customers feel connected to your practice, and it also give them the opportunity to show off their furry friends to those who enter your office. 

Contact Our Experienced Veterinary Attorneys 

If you own a veterinary practice, you need a veterinary attorney in your corner. Regardless of your veterinary needs, the veterinary professionals at Mahan Law are here to assist you with your legal needs. When you choose us to handle the legal affairs of your veterinary practice, you can rest assured that we will take the steps necessary to protect your interests and help you achieve your practice goals. If you’d like to explore our services and discuss your needs, please contact us today for a consultation.

Couple meeting with a veterinary practice litigation attorney

Building a Veterinary Clinic from the Ground Up

There are many advantages to owning a veterinary practice. For example, as a veterinary practice owner, you can set your own hours, be your own boss, and determine the direction of your business. Fortunately, there are many options available to those interested in practice ownership. One such option is to start a veterinary practice from scratch—and this includes constructing a brand-new building to house your practice. In this article, we discuss how to build a veterinary clinic from the ground up. 

Analyze the Cost

When it comes to building your own veterinary clinic, cost is an important factor. Therefore, the first thing you must do when building your own practice is analyze the cost. Veterinary clinics are often expensive to construct when compared with other types of commercial projects. Therefore, it is imperative that you understand the projected costs of your project at the onset and take the time to determine what you can afford to build.

Choose a Realtor 

After determining the cost of your project, you should work with a reputable realtor to locate a good site for your clinic. In addition to choosing a site that you can afford, you should choose a location that will allow your business to thrive. A good realtor, particularly one who is experienced in commercial matters, should be able to help you locate a property that checks both boxes.   

Obtain Financing

If you are like most people, you’ll need to take out one or more loans to help you finance your business. If you don’t have much experience in this area, your realtor should be able to provide you with information on where to seek financing for your project.

Design Your Building and Space

After choosing a location and obtaining financing, you’ll be ready to begin designing the building that will house your practice. And unless you were an architect or contractor in your previous career, you’ll probably need some help in this area. Regarding the design and construction of the building itself, you should work with a reputable contractor. Again, if you have an experienced commercial realtor, he or she should be able to provide you with contractor recommendations. 

In addition, after the building is constructed, you may want to hire an interior designer to help you decorate the inside of your practice. Although this may seem unnecessary, the atmosphere of your office can go a long way in attracting and retaining new clientele, so you shouldn’t overlook this aspect of building a practice. 

Contact Our Experienced Veterinary Attorneys 

As a veterinarian, owning your own practice is one of the most rewarding things you can do. However, to succeed as a veterinary practice owner, you need the right team, and part of this team should include an experienced veterinary attorney. At Mahan Law, we are dedicated to helping veterinary practices succeed. From helping you get your practice up and running, to defending you against litigation threats, we are here to help you succeed in the veterinary industry. Please contact us to schedule a free initial consultation.

Female vet with client and dog

Common Veterinary Practice Challenges

Like all businesses, veterinary practices face their fair share of challenging situations. From angry customers to increased competition, no veterinary practice is immune. Fortunately, there are strategies available to face—and overcome—such challenges. In this article, we examine some common veterinary practice challenges and discuss ways to successfully address them. 

Pricing 

Pricing can make or break a veterinary business. And unfortunately, setting prices for veterinary services can be challenging. If pricing is too high, customers will go elsewhere. Conversely, if pricing is too low, it can severely affect a practice’s bottom line. Therefore, when it comes to pricing, hitting the so-called “sweet spot” is key. There are several ways to do this, including market research, veterinary practice management software, and hiring a veterinary practice consultant. 

Competition 

Competition in the veterinary industry is tougher than ever. This is due in no small part to the advent of technology—particularly the internet. Customers today typically turn to the internet to research veterinary practices, meaning that veterinary practices must maintain a strong online presence to remain competitive. However, simply having a website isn’t enough. Instead, to remain competitive, practices must take advantage of multiple online platforms. In addition to a modern, up-to-date website, it is important to maintain a strong social media presence, take advantage of email marketing opportunities, have an active blog, and remain aware of new technological developments. 

Staff Problems

Employees are a critical component of the success of any veterinary practice. From front desk employees to technicians, a veterinary practice simply can’t succeed without a great staff. Therefore, veterinary practice owners must ensure that they are doing everything possible to help their employees do a great job. For example, during peak hours, veterinary employees are often tasked with multiple responsibilities, and this can lead to errors. In addition to a strong internal training program, one way to reduce such errors is the use of modern practice management software. In addition, taking steps to help employees avoid burnout, such as providing a relaxing break room, can go a long way towards providing great service and reducing mistakes. 

Customer Complaints

Finally, all businesses must deal with customer complaints. As a veterinary practice owner, it is important to have an efficient system in place for addressing complaints. Generally, such a system must aim to resolve complaints in a manner that satisfies and retains customers. The failure to implement a system for addressing complaints can result in an overall reduction in profit and reputation. 

Contact Our Experienced Veterinary Attorneys 

Although the veterinary industry is challenging, it can also be highly rewarding. One of the best ways to address the challenges inherent in running a veterinary practice is to hire an experienced veterinary attorney. At Mahan Law, we are dedicated to helping veterinarians succeed in addressing the unique challenges faced by veterinary industry professionals. From designing policies and procedures, to defending you against litigation threats, our attorneys are here to help. Please contact us today to schedule a free initial consultation.

Couple meeting with a veterinary practice litigation attorney

Choosing a Veterinary Practice Attorney

If your veterinary practice needs legal assistance, there are several things you must consider. After all, choosing the right attorney can be difficult. Fortunately, however, if you enter your attorney search armed with the proper knowledge, the process doesn’t have to be painful. In fact, choosing a veterinary practice attorney can be a pleasant experience that results in a long-term professional relationship. In this article, we discuss some things you should consider when choosing a veterinary practice litigation attorney.  

Track Record

The first thing you should consider when choosing a veterinary practice litigation attorney is his or her rate of success handling cases similar to your own. However, bear in mind that success can refer to both favorable settlements and courtroom judgments. So, when discussing this matter with a prospective attorney, be sure to ask about both. Ideally, the veterinary practice litigation attorney you choose will have a track record of both settlement and courtroom success.

Case Resolution Style

Some attorneys prefer to take cases to trial, while others lean toward settlement. Although there isn’t necessarily anything wrong with either approach, you should determine your prospective attorney’s preference in this area. Ideally, your attorney should be comfortable litigating cases at trial and settling cases. An attorney who is comfortable with litigation and settling is better equipped to make an objective determination regarding which route makes the most sense for your case. 

Communication

Next, you should check with your prospective attorney about his or her preferred method of communication. In addition, you should determine whether the attorney you meet with during your initial consultation will be handling your case or whether most of the work will be performed by a junior associate. A good lawyer should be ready and willing to answer all questions you have about your case and the legal process in general. 

Cost

Finally, although cost isn’t everything, it is certainly an important factor in your attorney’s decision. Therefore, you should determine your prospective attorney’s preferred billing method. Some attorneys charge by the hour, while others work on a contingency basis. Ideally, you should choose a lawyer who charges on a flat-fee basis, offers cost-effective services, and offers retainer plans with reduced rates for certain services. 

Contact Our Experienced Veterinary Attorneys 

Veterinary practice owners face unique challenges. So, if you own a veterinary practice, you need the assistance of an experienced veterinary attorney to help you face these challenges. At Mahan Law, we are longtime veterans of the veterinary business. Founded by veterinary hospital owner Anthony Mahan, our practice is dedicated to helping veterinarians avoid litigation by designing well-crafted agreements and proactive procedures and policies. We are as comfortable at the settlement table as we are in the courtroom, making us uniquely suited to address your legal needs. And if you are currently embroiled in litigation, we will provide you with powerful representation when you need it most. Please contact us today to schedule a free initial consultation.

man signing veterinary legal documents

Marketing Tips for Building Your Veterinary Practice

Every successful business has great marketing—and veterinary practices are no exception. Therefore, if you want to get the most out of your veterinary practice, you must market it effectively. Without proper marketing, your practice is missing out on valuable customers—and profits. In this article, we share some marketing tips for building your veterinary practice. 

Build a Great Website

It’s rare today for a business to be successful without a great website. In fact, a large percentage of people discover new businesses through the internet. Therefore, if you want your practice to be successful, a modern website is a must. After all, your website is often the first impression customers have of your practice. And once a potential customer discovers your website, he or she can learn more about your practice and the services you offer.

Start and Maintain a Blog

To truly capitalize on the marketing opportunities a great website has to offer, you should maintain a blog. Blogging, also known as content marketing, is a great way to answer people’s questions, direct traffic to your website, and provide potential customers with information about your practice.  

Advertise on Search Engines

In addition to generating organic traffic to your website through blogging, you should consider utilizing paid search. Paid search is an excellent way to drive traffic to your website, and it can give you a great return on investment. Advertising on search engines is a particularly effective strategy if you’ve just launched your website due to the time it can take to see results from blogging on a new site. 

Take Advantage of Social Media

Social media platforms are another great way to advertise your practice. You can use social media sites such as Facebook and Twitter to post information about your practice, share your latest blog posts, and share any other information that you think may attract new customers. 

When creating a marketing plan for social media, you should research and find platforms that are most relevant to your target audience. 

Create a Newsletter

An email newsletter is another highly effective way to market your veterinary practice. In fact, it has been estimated that email is up to 40 times more effective at acquiring customers than social media. In addition to being a great way to stay in touch with your current customers, you can use email to send out appointment reminders, share your new blog posts, and share information about new services.

Contact Our Experienced Veterinary Attorneys 

If you are interested in improving the profitability of your veterinary practice, you need an experienced veterinary attorney on your team. At Mahan Law, our longtime veterans of the veterinary business will put our considerable experience to work for you, doing everything we can to help grow your practice. Please contact us today to schedule a free initial consultation.

veterinarian with dog

5 Tips for Retaining Your Veterinary Practice Employees

Turnover is a fact of life for all businesses—including veterinary practices. And although turnover is common in the veterinary industry, it doesn’t make it any easier to address. Unfortunately, turnover can affect a business in several ways. In addition to the obvious loss of employees, turnover has other negative results for veterinary practices, including increased recruitment and training costs. Therefore, it is in every business’s best interest to reduce turnover. In this article, we share five tips for retaining your veterinary practice employees. 

#1: Foster Positive Employer/Employee Relationships

Studies have demonstrated that employees are less likely to leave when they feel like they’re part of a team. Therefore, as a veterinary practice owner, you should routinely hold events that foster teamwork and make your employees feel valued. For example, you should consider holding office outings, holiday parties, office birthday celebrations, work anniversaries, and similar events for your employees. 

#2: Listen to Your Employees

Employees often look elsewhere for employment when they feel like their voices aren’t heard. So, to improve employee retention, you should take advantage of opportunities to interact and listen to your staff. A good way to keep your employees engaged is to routinely check in with them. For example, by having regular one-on-one meetings with your employees, you provide them with an opportunity to provide you with feedback on matters they find important.  

#3: Offer Competitive Salaries

Although money isn’t everything, it is an important factor affecting employee retention. To put it simply, the better you pay your employees, the more likely they are to stay with you. Therefore, you should routinely review the standards wages in your industry and adjust your employee’s salaries as necessary.  

#4: Recognize Your Employees’ Efforts and Achievements

When employees feel that their efforts are going unnoticed, it usually doesn’t take long for them to seek employment elsewhere. To avoid this, it’s important to recognize your employees’ efforts and achievements. Recognition can come in a variety of forms, including:

  • Positive feedback 
  • Increased opportunities
  • Public recognition or acknowledgment
  • Promotions
  • Pay raises

#5: Be Cognizant of Burnout

Veterinary work is challenging, and it can have mental, emotional, and physical impacts on your employees. Therefore, to avoid losing staff, you should always remain on the lookout for signs of burnout. Common signs of burnout among veterinary industry employees include: 

  • Changes in behavior
  • Negative talk and cynicism 
  • Withdrawal
  • The compulsion to overwork
  • Neglecting personal needs
  • Depression

Contact Our Experienced Veterinary Attorneys 

If you are interested in improving the overall performance of your veterinary practice, you need an experienced veterinary attorney in your corner. At Mahan Law, our longtime veterinary industry veterans want to put our substantial experience to work for you and your veterinary practice. Please contact us today to schedule a free initial consultation with one of our talented and knowledgeable attorneys.

Veterinary practice owner valuing his business

Fixing Common Veterinary Practice Problems

All businesses face challenges—and this includes veterinary practices. Fortunately, many problems are easy to fix with just a bit of knowledge and effort. If you own or manage a veterinary practice, it’s likely that you are currently facing one or more of the problems below. In this article, we explain how to fix these common veterinary practice problems. 

Marketing 

Unless you live in a very small town, you probably aren’t the only veterinary practice serving your community. In other words, you have competition. In the veterinary industry, competition can be fierce, and it can be difficult to attract new customers. Unfortunately, many veterinary practices make the mistake of failing to market their services effectively. Luckily, today’s digital world offers several ways to market your practice, whether it be through social media, a modern website, email, or otherwise. If you are having trouble attracting new customers, you should consider taking advantage of the multiple marketing options available. 

Staying Current 

The veterinary industry is always changing, as there are constant innovations in the areas of practice management, customer service, and medicine. However, if you fail to keep up to date with the industry’s current trends, you are bound to be left behind. Therefore, as a veterinary practice owner, you should keep abreast of the latest developments in the veterinary field. 

In addition, you should make it a point to attend seminars, conferences, and training programs that keep you informed of updates in treatment and medicine. 

Pricing/Expenditures

It can be difficult to find the perfect balance of revenue and expenses for your veterinary practice. However, by utilizing modern veterinary practice management software, you can track your income and expenses to better understand purchasing patterns and better manage high and low periods of income.

Customer Service

Every business needs great customer service. Without it, your practice is destined to fail. Therefore, you should explore all avenues when it comes to improving customer interaction. In addition to being responsive and friendly while in the office, a veterinary project management system can greatly improve customer service. In addition, an up-to-date system can provide insights into who your most engaged customers are, allowing you to present them with special offers, enroll them in a customer loyalty program, and take other actions intended to reward them for their loyal patronage. 

Contact Our Experienced Veterinary Attorneys 

If you are interested in improving the performance of your veterinary practice, you need an experienced veterinary attorney in your corner. At Mahan Law, we are experienced veterans of the veterinary business, and we understand what it takes to make a veterinary practice succeed. When you come to us for assistance, we will put our considerable experience to work for you, doing everything we can to help you improve the performance and profitability of your practice. Please contact us today to schedule a free initial consultation.

Woman with cat at a veterinary practice.

Tips for Retaining Your Veterinary Practice Clients

As the owner of a veterinary practice, retaining your current clients is just as important as attracting new ones. Although providing excellent service is one way to retain your clientele, there are additional steps you can take to ensure that they remain customers of your practice for years to come. In this article, we provide tips for retaining your veterinary practice clients.

Create a Loyalty Program

A customer loyalty program is an excellent way to retain your current customers. Such programs reward your customers by providing them with incentives to continue using your services.

In the context of a veterinary practice, a loyalty program may include perks like free grooming, discounts on pet products, and more. By providing your customers with these types of perks, they will feel valued and will likely remain loyal to your business for years to come.

Be Responsive to Complaints

Although it isn’t pleasant, the reality is that all businesses receive their fair share of complaints. However, when you are responsive to your customer’s complaints, they are less likely to take their business elsewhere. Therefore, to improve customer retention, you should establish a system of responding quickly and effectively to all customer complaints. 

Be Active on Social Media

Not only is social media a great way to generate new business, it’s also a great way to retain your current customers. An active social media presence keeps your customers engaged and ensures that you remain on their minds. 

Use Email

Like social media, email is a great way to directly connect with your customers and ensure that they don’t forget about you. In fact, every email you send can help aid customer retention—even when the emails you send aren’t necessarily about retaining customers. For example, emails are a great way to send appointment reminders, offer special deals, and solicit customer feedback. 

Always Be Honest

Finally, when it comes to customer retention, honesty is the best policy. In fact, by remaining forthright and honest in all your business dealings, you will not only retain your current customers, but you will build a reputation in your community as a great place to bring your pets. The reason for this is simple: when you are upfront with your customers, they will trust you and continue to use your services. A bad reputation, on the other hand, can quickly sink a business.  

Contact Our Experienced Veterinary Attorneys 

If you are interested in growing your veterinary practice, you need an experienced veterinary attorney on your side. At Mahan Law, we are longtime veterans of the veterinary business. When you come to us for help, we will put our considerable experience to work for you, doing everything we can to help you retain your current clients—and attract new ones. Please contact us today to schedule a free initial consultation.

veterinary practice owner greeting patient

Tips for Attracting New Clients to Your Veterinary Practice

As a veterinary practice owner, you understand the importance of attracting new customers to your business. Although providing great service is one way to build your clientele, this can only take you so far. If you are serious about attracting new clients to your veterinary practice, there are additional steps you must take. In this article, we provide tips on attracting new customers to your veterinary practice. 

#1: Know your audience: Before you target new potential patients through marketing, you must understand your current customer base. Reviewing your office records and taking note of demographic factors like the average age, gender, and location of your existing patients will allow you to design more effective marketing campaigns.  

#2: Train your employees: Your employees often provide your customers with their first impression of your practice. Therefore, you should train your staff in a manner that ensures they present a positive image of your practice to every customer who walk in the door. When your current customers have good experiences with your practice, this increases the likelihood that they will share this information with others, thereby attracting new clients. 

#3: Update your website: Every business needs a website. However, even if you have a website in place for your practice, you must ensure that it remains current. An outdated website creates a poor impression on potential customers and will likely cause them to look elsewhere for veterinary services. 

#4: Stay active on social media: Many people today have social media accounts. Therefore, your practice should have an active presence on the major social media platforms. Any time someone likes or shares a social media post, their entire social circle sees it, and this can increase your practice’s exposure. 

#5: Use email marketing: In addition to traditional forms of marketing, email marketing can be an effective way to attract new clients and to send promotional offers and general updates about your practice to your existing patients.

#6: Re-engage former clients: Finally, you should take steps to reconnect with former clients. You can identify these individuals by searching your system for clients who have not returned for an appointment in a long time. And even if a former customer seems reluctant to return to your practice, you may be able to convince him or her to do so by offering a promotion of some kind. 

Contact Our Experienced Veterinary Attorneys 

If you would like to attract more customers to your veterinary practice, you need an experienced veterinary attorney on your side. At Mahan Law, our experienced veterinary professionals understand how to succeed in the veterinary business. When you come to us for assistance, we will put our experience to work for you, doing everything possible to help you build your clientele. Please contact us today to schedule a free initial consultation.

Owner running veterinary practice

Why Owning a Veterinary Practice is a Great Idea

As a veterinarian, it’s likely that you’ve at least considered what it might be like to own a veterinary practice. This is understandable. After all, there are many benefits to veterinary practice ownership whether it is a startup or a purchased practice. In this article, we examine why owning a veterinary practice is a great idea. If you’d like to further explore the benefits of veterinary practice ownership, contact an experienced veterinary attorney today. 

Control of Operations & Values

As a veterinary practice owner, you get to choose your practice’s hours of operation, equipment, philosophy of practice, mission, and core values. In addition, as your own boss, you can set your own work schedule, benefits, and compensation. Ultimately, practice ownership provides you with the opportunity to shape your professional life and business.

In addition, a significant benefit of practice ownership is the ability to mold your practice to reflect your personal values. As a practice owner, you have the freedom to create your own vision and provide the leadership to turn your dreams into reality. In other words, practice ownership allows you to shape your business and build your professional legacy.

Financial Gain

Although you may not have become a veterinarian to make a lot of money, a good income can certainly help you achieve your personal and professional goals. Owning your own practice will allow you to earn significantly more over time than you would as an employee of another practice. As an owner, you receive compensation both for the work you perform as a veterinarian and for the profits of the business. In addition, you get to decide how much of the profit to reinvest in the business.

Finally, practice ownership means that you own an asset that increases in value over time. Like purchasing a house, when you build equity in a veterinary clinic, you own something of value that you can eventually sell. And when you eventually do decide to sell, the proceeds can help fund your retirement. 

The Bottom Line

Although it certainly isn’t easy, and it does carry some risk, practice ownership provides many benefits to those who are willing to do the work. Often, the greatest rewards in life are a result of our biggest risks. When you invest in any type of business, you run the risk that it won’t succeed. However, if it does succeed, you will be rewarded many times over. 

How Having An Experienced Veterinary Attorney on Retainer Can Help

If you are ready to take the leap into veterinary practice ownership, you need an experienced veterinary attorney in your corner. At Mahan Law, our experienced and knowledgeable veterinary professionals understand how to succeed in the veterinary industry. When you come to us for assistance, we will put our experience to work for you, doing everything we can to help you start your veterinary practice. Please contact us today to schedule a free consultation.