As the owner of a veterinary practice, retaining your current clients is just as important as attracting new ones. Although providing excellent service is one way to retain your clientele, there are additional steps you can take to ensure that they remain customers of your practice for years to come. In this article, we provide tips for retaining your veterinary practice clients.
Create a Loyalty Program
A customer loyalty program is an excellent way to retain your current customers. Such programs reward your customers by providing them with incentives to continue using your services.
In the context of a veterinary practice, a loyalty program may include perks like free grooming, discounts on pet products, and more. By providing your customers with these types of perks, they will feel valued and will likely remain loyal to your business for years to come.
Be Responsive to Complaints
Although it isn’t pleasant, the reality is that all businesses receive their fair share of complaints. However, when you are responsive to your customer’s complaints, they are less likely to take their business elsewhere. Therefore, to improve customer retention, you should establish a system of responding quickly and effectively to all customer complaints.
Be Active on Social Media
Not only is social media a great way to generate new business, it’s also a great way to retain your current customers. An active social media presence keeps your customers engaged and ensures that you remain on their minds.
Like social media, email is a great way to directly connect with your customers and ensure that they don’t forget about you. In fact, every email you send can help aid customer retention—even when the emails you send aren’t necessarily about retaining customers. For example, emails are a great way to send appointment reminders, offer special deals, and solicit customer feedback.
Always Be Honest
Finally, when it comes to customer retention, honesty is the best policy. In fact, by remaining forthright and honest in all your business dealings, you will not only retain your current customers, but you will build a reputation in your community as a great place to bring your pets. The reason for this is simple: when you are upfront with your customers, they will trust you and continue to use your services. A bad reputation, on the other hand, can quickly sink a business.
Contact Our Experienced Veterinary Attorneys
If you are interested in growing your veterinary practice, you need an experienced veterinary attorney on your side. At Mahan Law, we are longtime veterans of the veterinary business. When you come to us for help, we will put our considerable experience to work for you, doing everything we can to help you retain your current clients—and attract new ones. Please contact us today to schedule a free initial consultation.