As a veterinary practice owner, you understand the importance of attracting new customers to your business. Although providing great service is one way to build your clientele, this can only take you so far. If you are serious about attracting new clients to your veterinary practice, there are additional steps you must take. In this article, we provide tips on attracting new customers to your veterinary practice.
#1: Know your audience: Before you target new potential patients through marketing, you must understand your current customer base. Reviewing your office records and taking note of demographic factors like the average age, gender, and location of your existing patients will allow you to design more effective marketing campaigns.
#2: Train your employees: Your employees often provide your customers with their first impression of your practice. Therefore, you should train your staff in a manner that ensures they present a positive image of your practice to every customer who walk in the door. When your current customers have good experiences with your practice, this increases the likelihood that they will share this information with others, thereby attracting new clients.
#3: Update your website: Every business needs a website. However, even if you have a website in place for your practice, you must ensure that it remains current. An outdated website creates a poor impression on potential customers and will likely cause them to look elsewhere for veterinary services.
#4: Stay active on social media: Many people today have social media accounts. Therefore, your practice should have an active presence on the major social media platforms. Any time someone likes or shares a social media post, their entire social circle sees it, and this can increase your practice’s exposure.
#5: Use email marketing: In addition to traditional forms of marketing, email marketing can be an effective way to attract new clients and to send promotional offers and general updates about your practice to your existing patients.
#6: Re-engage former clients: Finally, you should take steps to reconnect with former clients. You can identify these individuals by searching your system for clients who have not returned for an appointment in a long time. And even if a former customer seems reluctant to return to your practice, you may be able to convince him or her to do so by offering a promotion of some kind.
Contact Our Experienced Veterinary Attorneys
If you would like to attract more customers to your veterinary practice, you need an experienced veterinary attorney on your side. At Mahan Law, our experienced veterinary professionals understand how to succeed in the veterinary business. When you come to us for assistance, we will put our experience to work for you, doing everything possible to help you build your clientele. Please contact us today to schedule a free initial consultation.