Like all businesses, veterinary practices face their fair share of challenging situations. From angry customers to increased competition, no veterinary practice is immune. Fortunately, there are strategies available to face—and overcome—such challenges. In this article, we examine some common veterinary practice challenges and discuss ways to successfully address them.
Pricing
Pricing can make or break a veterinary business. And unfortunately, setting prices for veterinary services can be challenging. If pricing is too high, customers will go elsewhere. Conversely, if pricing is too low, it can severely affect a practice’s bottom line. Therefore, when it comes to pricing, hitting the so-called “sweet spot” is key. There are several ways to do this, including market research, veterinary practice management software, and hiring a veterinary practice consultant.
Competition
Competition in the veterinary industry is tougher than ever. This is due in no small part to the advent of technology—particularly the internet. Customers today typically turn to the internet to research veterinary practices, meaning that veterinary practices must maintain a strong online presence to remain competitive. However, simply having a website isn’t enough. Instead, to remain competitive, practices must take advantage of multiple online platforms. In addition to a modern, up-to-date website, it is important to maintain a strong social media presence, take advantage of email marketing opportunities, have an active blog, and remain aware of new technological developments.
Staff Problems
Employees are a critical component of the success of any veterinary practice. From front desk employees to technicians, a veterinary practice simply can’t succeed without a great staff. Therefore, veterinary practice owners must ensure that they are doing everything possible to help their employees do a great job. For example, during peak hours, veterinary employees are often tasked with multiple responsibilities, and this can lead to errors. In addition to a strong internal training program, one way to reduce such errors is the use of modern practice management software. In addition, taking steps to help employees avoid burnout, such as providing a relaxing break room, can go a long way towards providing great service and reducing mistakes.
Customer Complaints
Finally, all businesses must deal with customer complaints. As a veterinary practice owner, it is important to have an efficient system in place for addressing complaints. Generally, such a system must aim to resolve complaints in a manner that satisfies and retains customers. The failure to implement a system for addressing complaints can result in an overall reduction in profit and reputation.
Contact Our Experienced Veterinary Attorneys
Although the veterinary industry is challenging, it can also be highly rewarding. One of the best ways to address the challenges inherent in running a veterinary practice is to hire an experienced veterinary attorney. At Mahan Law, we are dedicated to helping veterinarians succeed in addressing the unique challenges faced by veterinary industry professionals. From designing policies and procedures, to defending you against litigation threats, our attorneys are here to help. Please contact us today to schedule a free initial consultation.